Ardian and Generis capital fund European ambitions of Tambo, programmatic marketing leader

Founded in 2013, TabMo is the independent leader in the real-time purchase of mobile advertising space (known as programmatic buying or real-time bidding). The company offers media agencies and advertisers an integrated solution which allows them to manage all their purchasing and distribution processes for mobile advertising campaigns in real time, maximising their return on investment across all mobile devices. Thanks to its proprietary demand-side technology platform, TabMo can offer its customers global services, integrating both the purchase of advertising space on their behalf and the "self-service" option for media agencies and advertisers with their own mobile ad-buying service. The platform enables advertisers to distribute all of their campaigns - display (in-app/web mobile), video and native (media streaming integrated content) - on just one interface.

Renaud Biet, co-founder of TabMo, said: "Mobile has become an indispensable platform for advertisers. We’ve quickly built our offering in this market after we decided, when founding the company, to develop our own programmatic technology. This has enabled us to set ourselves apart in the French market from a very early stage. We want to use this new capital to further accelerate our growth and to develop throughout Europe."

With a growth rate of more than 100% a year since it was founded – and the opening of a branch in the UK in 2015 – TabMo plans to use this first injection of capital to fund its expansion both within France and internationally. This will include strengthening its European operations with the opening of a new branch in Germany. 

Hakim Metmer, co-founder of TabMo, added: "The mobile advertising sector is booming, both in France and throughout Europe. That's why this investment from Ardian and Generis Capital will give us the resources we need to drive our business development. We are delighted to welcome these new partners who know both our market and our needs intimately, and who will be able to help us access the European scale of operations we crave."    

Romain Chiudini, Senior Investment Manager of Ardian Growth, added: "We are very active in the digital market and online advertising is a real focus. This rapidly growing sector is changing all the time and offers the opportunity to create real European leaders in the field. Quite apart from the market, we were also very attracted by the expertise and quality of the team."

Edouard de Cassini, Director of Generis Capital, added: "Mobile is a key growth driver for the advertising market and TabMo has been able to follow this trend to position itself as a major player in the sector. The Generis Capital team has been attracted by the quality of the management team and notably by its views on the market. With this fundraising, TabMo has the resources to develop its strategy.”